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ICICI Bank strengthens support for senior citizens in West Bengal

April 19, 2024


  • Equips all branches with dedicated desk with RMs for senior citizens

  • Makes banking services available at doorsteps of senior citizens

  • Launches ‘Tarar Khonje’, a talent search for residents and NRIs above 50 years of age

Kolkata: ICICI Bank has announced a range of initiatives to make banking more convenient to its senior citizen customers in West Bengal. As part of this programme, the Bank has set up desks with Relationship Managers dedicated to service senior citizens at all branches in the state. The desks offer personalised assistance to senior citizens for various banking requirements including providing form 15H, life certificate, fixed deposits and interest certificate. In case the senior citizens want to avail of these services from the convenience of their home, they can do so digitally on the Bank’s retail banking application, iMobile Pay. Additionally, the Bank has made banking services available at the doorstep of senior citizens to provide improved convenience to them throughout the state.

In order to promote these initiatives, the Bank has launched a comprehensive ad campaign titled, ‘Moner Moton Banking’ featuring Prosenjit Chatterjee and Sabyasachi Chakraborty, two renowned actors in West Bengal. The campaign was aired on popular Bengali news and entertainment channels, and was supported by outdoor advertising across premium locations in the state.

Further, ICICI Bank aims to celebrate rich cultural heritage of the state through the launch of ‘Tarar Khonje’, a talent search exclusively for residents of West Bengal and NRIs above 50 years of age. This initiative is a part of the Bank’s overall focus to serve the senior citizens in the state. The talent search encompasses various categories including dancing, singing, poetry recitation, playing musical instruments, stand-up comedy and photography. The interested participants can submit their entries on the talent search’s official website

To ensure maximum participation from senior citizens, the talent search has reached out to over 60 housing societies including esteemed old age homes like Snehodiya and Swapnobhor.

Mr. Akash Raghav, State Head- West Bengal and North East, ICICI Bank said, “We have undertaken multi-pronged steps to enhance hassle-free, seamless and convenient banking experience to the senior citizens in West Bengal as part of our aim to become their preferred bank of choice. We have also launched ‘Tarar Khonje’ which offers an opportunity to the residents and NRIs of the state who are above 50 years to showcase their talent. With over 5,000 registrations in just a few weeks, this initiative has garnered significant interest and participation. Through this campaign, our aim is to celebrate the artistic and cultural prowess of Bengal's talented residents.”

The winners of the talent search will be rewarded with an opportunity to appear on television with the actor Prosenjit Chatterjee, fondly called Bumba Da.

ICICI Bank currently operates a vast network of nearly 300 branches and over 510 ATMs and cash recycling machines (CRMs) in West Bengal.

ICICI Bank services its large customer base through a multi-channel delivery network of branches, ATMs, call centers, internet banking (, and mobile banking.

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About ICICI Bank: ICICI Bank Ltd (BSE: ICICIBANK, NSE: ICICIBANK and NYSE:IBN) is a leading private sector bank in India. The Bank’s total assets stood at ₹ 17,83,222 crore at December 31, 2023.

Certain statements in this release relating to a future period of time (including inter alia concerning our future business plans or growth prospects) are forward-looking statements intended to qualify for the 'safe harbor' under applicable securities laws including the US Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. These risks and uncertainties include, but are not limited to statutory and regulatory changes, international economic and business conditions; political or economic instability in the jurisdictions where we have operations, increase in non - performing loans, unanticipated changes in interest rates, foreign exchange rates, equity prices or other rates or prices, our growth and expansion in business, the adequacy of our allowance for credit losses, the actual growth in demand for banking products and services, investment income, cash flow projections, our exposure to market risks, changes in India’s sovereign rating, as well as other risks detailed in the reports filed by us with the United States Securities and Exchange Commission. Any forward-looking statements contained herein are based on assumptions that we believe to be reasonable as of the date of this release. ICICI Bank undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date thereof. Additional risks that could affect our future operating results are more fully described in our filings with the United States Securities and Exchange Commission. These filings are available at

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