ICICI Bank launches ‘Creative Masters’ 2015

August 07, 2015

• Over 3 lac registrations within 35 days of the launch
• Select entries will be sold and proceeds will be donated to social causes
• Donated Rs.10 lac towards social causes last year

Mumbai: ICICI Bank Ltd, the country’s largest private sector bank, launched the second season of ‘Creative Masters’, a unique online drawing competition where participants can draw on three themes- ‘Family and friends’, ‘Nation’ and ‘Planet’. Spanning over 45 days, the contest aims to connect with lakhs of people, felicitate artists who will be handpicked by an eminent jury and support social causes through donation of the proceeds from sale of select entries.

Anyone above four years of age can take part in ‘Creative Masters’ by submitting their drawing online at www.icicibank.com/creativemasters. The participants can also choose to sit and draw at any ICICI Bank branch on ‘Creative Saturday’, planned on August 8, 2015 and upload their entries on the spot.

Speaking on the initiative, Rajiv Sabharwal, Executive Director, ICICI Bank said: “It gives me immense pleasure to bring to our customers the second season of ‘Creative Masters’ programme which offers the participants an opportunity to support a social cause through their own expression of art. Through its first season of ‘Creative Masters’, ICICI Bank has donated Rs 10 lac to support social causes through GiveIndia. With over 3,00,000 registrations within the first few weeks of the launch, we believe this initiative has influenced large number of people.”

Select entries will be offered for sale and the proceeds will be donated to support social causes through ‘GiveIndia’, a not-for-profit organisation that aims to provide resources to credible non-governmental organisations.

The eminent jury includes Prof G. G. Waghmare, Dean of Sir J.J Institute of Applied Arts and Mr. Uday Parkar, co-founder of Breathing Space, an advertising agency.

ICICI Bank has been engaging with various schools and housing societies across the country to encourage people to participate in this season of ‘Creative Masters’ for supporting the social causes.

The Bank services its large customer base through a multi-channel delivery network of 4052 branches, the largest among private sector banks, 12,811 ATMs (at June 30, 2015), call center, internet banking (www.icicibank.com), mobile banking and banking on Facebook & Twitter. For news and updates, visit www.icicibank.com and follow us on Twitter at www.twitter.com/ICICIBank.

About ICICI Bank Ltd: ICICI Bank Ltd (NYSE:IBN) is India's largest private sector bank with consolidated total assets of US $ 132.17 billion at March 31, 2015. ICICI Bank's subsidiaries include India's leading private sector insurance companies and among its largest securities brokerage firms, mutual funds and private equity firms. ICICI Bank's presence currently spans 17 countries, including India.

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