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ICICI Bank launches ‘Creative Masters’

June 05, 2014

  • Select entries will be sold and proceeds will be donated to social causes


Mumbai: ICICI Bank Ltd, the country’s largest private sector bank, has launched ‘Creative Masters’, a unique online drawing competition where participants can draw a depiction of a social cause such as education for less privileged children, save a girl child or support the elderly. Spanning over nearly two months, the programme aims to connect with lakhs of people, felicitate artists who will be handpicked by an eminent jury and support social causes through donation of proceeds from sale of select entries.


In an attempt to drive maximum contributions towards social causes, ICICI Bank invites participation from anyone above four years of age to take part in ‘Creative Masters’ by submitting their drawing online at Participants can also choose to sit and draw at any ICICI Bank branch on ‘Creative Saturdays’, planned on June 7 and June 14, 2014 and upload their entries on the spot.


Speaking on the initiative, Rajiv Sabharwal, Executive Director, ICICI Bank said: "It gives me immense pleasure to be part of the ‘Creative Masters’ programme which offers the participants the opportunity to support a social cause through their own expression of art. With over 75,000 registrations within the first few weeks of the launch, we believe this initiative has touched a chord with a large number of people."


The jury comprises Piyush Pandey, Executive Chairman & Creative Director, Ogilvy & Mather India and South Asia and Prof G. G. Waghmare, Dean of Sir J.J Institute of Applied Arts, among others.


Select entries will be offered for sale and proceeds will be donated to support social causes through ‘Give India’, a not-for-profit organisation that aims to provide resources to credible non-governmental organisations across India.


The Bank services its large customer base through a multi-channel delivery network of 3753 branches, 11315 ATMs, call center, internet banking (, mobile banking and social media banking. (at March 31,2014).


About ICICI Bank Ltd: ICICI Bank Limited (NYSE:IBN) is India's largest private sector bank and the second largest bank in the country with consolidated total assets of US $ 124.76 billion at March 31, 2014. ICICI Bank’s subsidiaries include India’s leading private sector insurance companies and among its largest securities brokerage firms, mutual funds and private equity firms. ICICI Bank’s presence currently spans 19 countries, including India.


Except for the historical information contained herein, statements in this release, which contain words or phrases such as 'will', 'would', etc., and similar expressions or variations of such expressions may constitute 'forward looking statements'. These forward-looking statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those suggested by the forward-looking statements. These risks and uncertainties include, but are not limited to our ability to obtain statutory and regulatory approvals and to successfully implement our strategy, future levels of non-performing loans, our growth and expansion in business, the adequacy of our allowance for credit losses, technological implementation and changes, the actual growth in demand for banking products and services, investment income, cash flow projections, our exposure to market risks as well as other risks detailed in the reports filed by us with the United States Securities and Exchange Commission. ICICI Bank undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date thereof. All reference to interest rates, penalties and other terms and conditions for any products and services described herein are correct as of the date of the release of this document and are subject to change without notice. The information in this document reflects prevailing conditions and our views as of this date, all of which is expressed without any responsibility on our part and is subject to change. In preparing this document, we have relied upon and assumed, without independent verification, the accuracy and completeness of all information available from public sources. ICICI Bank and the "I man" logo are the trademarks and property of ICICI Bank. Any reference to the time of delivery or other service levels is only indicative and should not be construed to refer to any commitment by us. The information contained in this document is directed to and for the use of the addressee only and is for the purpose of general circulation only.


For Press Queries:


Kausik Datta
Deputy General Manager & Head - Corporate Communications
ICICI Bank Limited
Bandra Kurla Complex, Mumbai – 400051

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