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The approach of the Stand-Up India portal, for handholding is based on obtaining answers to a set of relevant questions at the initial stage. These would typically be:

1. Location of the borrower

2. Category – SC/ST/Woman

3. Nature of business planned

4. Availability of place to operate the business

5. Assistance needed for preparing a project plan

6. Requirement of skills/training (technical and financial)

7. Details of present bank account

8. Amount of own investment into the project

9. Whether help is needed to raise margin money

10. Any previous experience in business

Based on the response, the portal provides relevant feedback and helps categorise the visitor to the portal as a ready borrower or a trainee borrower.

Ready Borrower

In case the borrower requires no handholding support, then registration on the portal as a Ready Borrower starts the process of application for the loan at the selected bank.

Trainee Borrower

In case the borrower indicates a need for handholding, then registration as a Trainee Borrower on the portal will link the borrower to the LDM of the concerned district and the relevant office of SIDBI/NABARD.


For more details or to apply for Stand-Up India loan, please visit your nearest ICICI Bank branch.