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ICICI Bank Privilege Moments recognized by the Limca Book of Records

November 22, 2013

  • Highest ever participation in an online photography contest by existing customers of any organization in India
  • Creates record with 17,705 registrations, 33,171 photographs, and over 300,000 votes

Mumbai: ICICI Bank Limited, India's largest private sector bank, has been felicitated by the Limca Book of Records for receiving highest ever participation in an online photography contest by customers of any organization in India.
The Bank's "Privilege Moments" campaign, an online photography contest for its Privilege Banking customers, received an overwhelming response in the form of 17,705 registrations, 33,171 photographs, and over 300,000 votes.
Speaking on the achievement, Rajiv Sabharwal, Executive Director, ICICI Bank said: "Customer engagement has always been the primary focus of ICICI Bank. Contests and programmes like 'Privilege Moments' campaign help us connect with our customers. They also allow us to transform a mere transactional relationship to a much deeper bond. The response to this campaign has been encouraging. It inspires us to launch many such innovative programmes for our customers."
VVR Murty, Marketing Manager, Limca Book of Records said: "This record is unique as it is not a participation of the employees, but is a result of participation of existing customers of the Bank. This initiative has led to the establishment of a new record category for online photography contest - which is a first for any Indian organization"
ICICI Bank created a special portalb, for customers to upload, view, share and solicit votes for their entries. The customers sent entries for five categories: people, landscape, wildlife, flower & trees, and abstract. The customers also had the option of uploading pictures through their e-locker, a unique online document storage facility offered by the Bank to its Privilege Banking Customers.
ICICI Bank announced winners under two categories: Jury's Choice and Viewer's Choice. A panel of eminent professional photographers selected the winners in the 'Jury's Choice' category. The 'Viewer's Choice' were chosen on the basis on the votes a photograph garnered.
The winners were chosen across the country. Top three national winners have been awarded a free trip to Dubai courtesy Air Arabia and Air Arabia Holidays. All National qualifiers, including the winners also received Micromax tablets, Sony digital photo frames and subscriptions to Asian Photography and Imaging magazine. Over 300 winners and runner-ups from across the country have also won Club Mahindra holiday vouchers. In addition, there were assured discount vouchers from Basics Life,, Surat Diamonds, Thomas Cook and
ICICI Bank's Privilege Banking offers products and services designed to meet all banking and financial needs of affluent customers. A valued Privilege Banking customer enjoys dedicated service area, priority service and special privileges that make the banking experience very convenient.

About ICICI Bank: ICICI Bank Limited (NYSE:IBN) is India's largest private sector bank and the second largest bank in the country, with consolidated total assets of US $ 124 billion at December 31, 2013. ICICI Bank’s subsidiaries include India’s leading private sector insurance companies and among its largest securities brokerage firms, mutual funds and private equity firms. ICICI Bank’s presence currently spans 19 countries, including India.

Except for the historical information contained herein, statements in this release, which contain words or phrases such as 'will', 'would', etc., and similar expressions or variations of such expressions may constitute 'forward looking statements'. These forward-looking statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those suggested by the forward-looking statements. These risks and uncertainties include, but are not limited to our ability to obtain statutory and regulatory approvals and to successfully implement our strategy, future levels of non-performing loans, our growth and expansion in business, the adequacy of our allowance for credit losses, technological implementation and changes, the actual growth in demand for banking products and services, investment income, cash flow projections, our exposure to market risks as well as other risks detailed in the reports filed by us with the United States Securities and Exchange Commission. ICICI Bank undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date thereof. All reference to interest rates, penalties and other terms and conditions for any products and services described herein are correct as of the date of the release of this document and are subject to change without notice. The information in this document reflects prevailing conditions and our views as of this date, all of which is expressed without any responsibility on our part and is subject to change. In preparing this document, we have relied upon and assumed, without independent verification, the accuracy and completeness of all information available from public sources. ICICI Bank and the "I man" logo are the trademarks and property of ICICI Bank. Any reference to the time of delivery or other service levels is only indicative and should not be construed to refer to any commitment by us. The information contained in this document is directed to and for the use of the addressee only and is for the purpose of general circulation only.

For Press Queries please contact:

Mr. Sujit Ganguli
Head, Brand and Corporate Communications
ICICI Bank Limited
Bandra Kurla Complex, Mumbai – 400051

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