ICICI Bank, through ICICI Foundation, actively supports and facilitates the involvement of its employees and customers in various social initiatives. Some of our flagship activities include organising blood donation camps, ‘Daan Utsav’ and ‘Kaushal Utsav’ through the year.
The Bank encourages employees to participate in blood donation camps that are organised at various offices and branches across the country. ICICI Foundation counsels employees on the societal benefits of blood donation and also dispels myths related to it. These camps are held in association with State Blood Transfusion Councils (SBTCs) and leading blood banks which provide blood on a pro bono basis to the less privileged including to children suffering from thalassaemia and sickle-cell anaemia.
In fiscal 2020, nearly 5,000 employees donated blood in close to 35 camps which were organised in our offices and branches across 13 states.
The ‘Daan Utsav’ organised by ICICI Foundation in association with a leading NGO enables ICICI Bank’s employees and customers to contribute towards various identified projects and to participate in efforts to further the welfare of the community at large.
In fiscal 2020, around ₹2.13 crore were collected through this initiative and the proceeds were used to fund multiple health and environment conservation efforts of various NGOs. Some of the key projects that benefited from these proceeds include provision of nutritional supplements to underprivileged children, organisation of free medical camps and watershed development in areas facing water deficit.
Kaushal Utsav is a unique celebration of the immense potential and possibilities that make up rural India. ICICI Bank along with ICICI Foundation created this platform.
Under the aegis of this platform, ICICI Foundation organises exhibitions cum sales of hand-crafted items created by rural craftspeople who have been trained through the Foundation’s various skill development programmes. A breathtaking array of beautiful products including household items, jewellery, food items and bags are put on display for sale during these exhibitions.
Kaushal Utsav, hosted across various offices and branches of ICICI Bank, provides an opportunity to our employees and customers to interact with the artisans and to buy directly from them. Kaushal Utsav exhibitions were held in 46 cities in fiscal 2020.
The objectives of the platform are to help artisans to showcase their products and to provide them with opportunities to enhance their earnings by giving them direct access to newer markets.