At ICICI Bank, we are focussed on the twin goals of financial inclusion and sustainable growth of villages as the cornerstones of building a dynamic and vibrant rural economy. As a large and responsible financial institution, we undertake initiatives to promote financial literacy and further financial inclusion in unbanked and underbanked areas.
As part of our financial inclusion efforts, we have opened over 2.1 crore Basic Savings Bank Deposit Accounts (BSBDA) till March 31, 2020, the largest number of accounts opened by a private sector bank in India. Of these, around 47 lakh accounts were opened under the Pradhan Mantri Jan Dhan Yojana. We actively encourage and enable these account holders to transact digitally.Explore More
Addressing the financial needs of people working at the grassroots level in the rural economy has been a focus area for the Bank. The Self Help Group-Bank Linkage Programme (SBLP) was launched to promote entrepreneurship among underprivileged rural women and to help them in earning sustainable livelihoods. Self Help Groups (SHGs) are homogenous groups of 10-20 individuals who come together for engaging in livelihood activities, pooling savings and supporting each other in times of need.Explore More
The rural strategy has focussed on serving rural value chains by leveraging opportunities in different ecosystems within the rural markets. At the heart of this approach were four main ecosystems identified in the rural market which included the agriculture value chain, corporates, the government and the microfinance business. The Bank has developed different products and services taking into consideration the needs of every participant and leveraging banking opportunities across all business activities.Explore More
Our channels to deliver solutions to rural India include an extensive network of branches and ATMs, on-field staff and Business Correspondents providing last-mile access in remote areas. These traditional channels are supplemented by customised digital solutions including our state-of-the-art banking application, named Mera iMobile. Our digital channels and solutions help us to extend our reach to the remotest parts of rural India, thereby making banking solutions more accessible as well as more convenient to our rural customers.Explore More