DIGITAL VILLAGES

Digital Villages

Empowering rural India to transform lives

The Honourable Prime Minister, Shri Narendra Modi has laid out a grand vision for the creation of a digital future for our villages. ICICI Bank’s innovation agenda for our villages is driven by the future needs of a Digital India. Inspired by the success of India’s first Digital Village at Akodara that stood out as a model cashless village in the wake of demonetisation, ICICI Bank pledged to transform 100 villages into ICICI Digital Villages across the country within 100 days. On May 2, 2017, ICICI Bank dedicated the 100 villages to the nation in the presence of Shri Arun Jaitley, the Honourable Finance Minister, Minister of Defence and Minister of Corporate Affairs in the Cabinet of India. The Bank has extended the initiative to 500 more villages.

The Digital Villages initiative takes a holistic approach to the development of rural India and encompasses the following:

  • Digitisation of retail and commercial payments and banking transactions
  • Imparting vocational training to underprivileged villagers, so that they can earn a sustainable livelihood
  • Provision of credit facilities to villagers and enablement of market linkages, so that they can enhance their livelihood opportunities

We believe that the village empowerment programme is a key community change agent which will transform the nation, one village at a time.

Empowering villagers by enabling them to earn a sustainable livelihood
Drawing inspiration from the success of the ICICI Academy for Skills (IAS) in urban India, the Bank has extended the initiative to train villagers in locally-relevant skills in rural India, so that they can secure employment and earn a steady income. The Bank’s rural skilling centres offer a range of relevant skill development courses based on the local economy of the villages to ensure employability and new business opportunities.
The list of courses includes dairy and vermicomposting, agriculture equipment repair, hand embroidery, dress designing and sandstone cutting among others.
Through this initiative, the Bank has provided vocational training to more than 11,000 villagers in over 100 villages.
Fulfilling hopes by financing dreams
After empowering the villagers through vocational skill development, the Bank provides loans to them. It helps them in setting up and running their own businesses by applying the skills they have learnt.
These loans are used to support various requirements of a business, from buying farm equipment to procurement of raw materials for finished products. The Bank has a dedicated team of officials who interact closely with the villagers to make the entire process extremely simple and hassle-free and reach out to them even at their doorstep.
Bridging the gap between villages and potential markets
ICICI Bank goes the extra mile in empowering the villagers by giving them access to relevant markets to carry out their businesses. The Bank proactively becomes an enabler and provides market access to help them in finding buyers for their finished products or services.
As a part of this initiative, the Bank also provides assistance for selling of products in the local markets. Moreover, it helps identify buyers such as wholesalers and retailers to promote the sale of the goods produced by the villagers.
Ushering in the digital revolution in rural India
ICICI Bank believes that technology can act as a major enabler in accelerating the development of the nation and its people. The Bank has leveraged digital banking channels to reduce dependency on cash and develop a digital ecosystem for major commercial activities in these villages.
The Bank makes it easy for villagers to open accounts in a few hours through Aadhaar-based e-KYC. They can transact seamlessly through their mobile phones using SMS and USSD. Additionally, POS machines have been installed by the Bank at outlets selling seeds and fertilisers to help farmers make payments using their credit and debit cards.
Making rural India self-sufficient
Through the Smart Villages programme, the Bank has empowered underprivileged rural communities spread over 100 villages.

Digital Villages

Empowering rural India to transform lives

The Honourable Prime Minister, Shri Narendra Modi has laid out a grand vision for the creation of a digital future for our villages. ICICI Bank’s innovation agenda for our villages is driven by the future needs of a Digital India. Inspired by the success of India’s first Digital Village at Akodara that stood out as a model cashless village in the wake of demonetisation, ICICI Bank pledged to transform 100 villages into ICICI Digital Villages across the country within 100 days. On May 2, 2017, ICICI Bank dedicated the 100 villages to the nation in the presence of Shri Arun Jaitley, the Honourable Finance Minister, Minister of Defence and Minister of Corporate Affairs in the Cabinet of India. The Bank has extended the initiative to 500 more villages.

The Digital Villages initiative takes a holistic approach to the development of rural India and encompasses the following:

  • Digitisation of retail and commercial payments and banking transactions
  • Imparting vocational training to underprivileged villagers so that they can earn a sustainable livelihood
  • Provision of credit facilities to villagers and enablement of market linkages so that they can enhance their livelihood opportunities

We believe that the village empowerment programme is a key community change agent which will transform the nation, one village at a time.

Empowering villagers by enabling them to earn a sustainable livelihood
Drawing inspiration from the success of the ICICI Academy for Skills (IAS) in urban India, the Bank has extended the initiative to train villagers in locally-relevant skills in rural India, so that they can secure employment and earn a steady income. The Bank’s rural skilling centres offer a range of relevant skill development courses based on the local economy of the villages to ensure employability and new business opportunities.
The list of courses includes dairy and vermicomposting, agriculture equipment repair, hand embroidery, dress designing and sandstone cutting among others.
Through this initiative, the Bank has provided vocational training to more than 11,000 villagers in over 100 villages.
Fulfilling hopes by financing dreams
After empowering the villagers through vocational skill development, the Bank provides loans to them. It helps them in setting up and then running their own businesses by applying the skills they have learnt.
These loans are used to support various requirements of a business, from buying farm equipment to procurement of raw materials for finished products. The Bank has a dedicated team of officials who interact closely with the villagers to make the entire process extremely simple and hassle-free and reach out to them even at their doorstep.
Bridging the gap between villages and potential markets
ICICI Bank goes the extra mile in empowering the villagers by giving them access to relevant markets to carry out their businesses. The Bank proactively becomes an enabler and provides market access to help them in finding buyers for their finished products or services.
As a part of this initiative, the Bank also provides assistance for selling of products in the local markets. Moreover, it helps identify buyers such as wholesalers and retailers to promote the sale of the goods produced by the villagers.
Ushering in the digital revolution in rural India
ICICI Bank believes that technology can act as a major enabler in accelerating the development of the nation and its people. The Bank has leveraged digital banking channels to reduce dependency on cash and develop a digital ecosystem for major commercial activities in these villages.
The Bank makes it easy for villagers to open accounts in a few hours through Aadhaar-based e-KYC. They can transact seamlessly through their mobile phones using SMS and USSD. Additionally, POS machines have been installed by the Bank at outlets selling seeds and fertilisers to help farmers make payments using their credit and debit cards.