Our concerted efforts at providing convenient banking solutions to rural customers led us to launch Mera iMobile, a comprehensive, first-of-its-kind, multilingual mobile application in 2017. The application was conceptualised and designed to meet the banking requirements of rural and semi-urban customers. Even non-customers of ICICI Bank can use this innovative app. We have been continuously enhancing the app over the past three years by adding new features, services and languages, on the basis of customer preferences and feedback.
Mera iMobile’s proposition for our customers can be summarised as:
The app is used by more than five lakh individuals - customers and even non-customers of ICICI Bank. Nearly 1.68 crore financial and non-financial transactions have been processed on Mera iMobile in fiscal 2020.