News Release
January 11, 2000
ICICI announces the launch of web based trading services
through its group company : ICICI WebTrade Ltd.
ICICI (NYSE Symbols : IC and IC.d) through its group company namely ICICI
WebTrade Limited would be launching a new Internet based trading service
at icicidirect.com. The business model that would be that of a combination
of thin branches (ICICI Centres which function like cyber points) and
the web space. This model has been successfully adopted by leaders in
the international market like Charles Schwab.
Not only is ICICI Group the first to offer this service, but icicidirect.com
offers the first end to end integrated web based trading service - e-Invest
Account that allows the customer seamless electronic trading on the exchanges.
Through this unique three-in-one offering, every customer opening an e-Invest
account will get a free demat account and a free online banking account.
This integration will enable the customer to tie in his trading bank
account and demat account to his e-Invest account electronically. When
the customer punches in a trade on his computer, the icicidirect.com server
will check the balance in his bank and demat accounts and will execute
the trade on the exchange online. All of this will involve no paperwork.
icicidirect.com will keep track of all transactions, settlement dates
and stock exchange rules, thus making trading a completely hasslefree
experience for the customer.
Under this end to end integration, the customer will be offered a free
online banking account and a free demat account with every e-Invest account
opened. Therefore the customer need not be an existing account holder
with ICICI Bank or ICICI Demat Services.
e-Invest allows the customer to not only buy shares to the extent of
money in his bank account but also allows him to buy and sell shares on
margin, thus leveraging his money. Hence he can buy much more than covered
by the actual balance in his bank account. There is a strong risk mitigation
module incorporated in the system to protect the customer from over exposure.
In line with ICICI Group's retail focus, this product is targeted at
an individual customer who is interested in the stock markets. Any Indian
(resident or non -resident) who has access to the Internet, located anywhere
in the world can open an e-Invest account with us. For those customers
who do not have an independent access to the net, ICICI Centres would
provide net access, in the first phase in 12 centres and eventually throughout
the country. The ideal mix of technology and Internet as a channel allows
us to bring these features to everybody at competitive prices.
The e-Invest account will be introduced in phases after obtaining the
necessary regulatory approvals. It is expected that by February 28, 2000
the regulatory guidelines would be in place and statutory approvals would
have been obtained. Live trading is therefore expected to commence only
at that time. In the interim six weeks, icicidirect.com would be set up
in the alpha and beta mode. With effect from January 13, 2000 investors
can visit icicidirect.com to view a demo, give feedback and register for
the beta testing. Incase the statutory clearances are obtained earlier,
we would be ready to launch in line with the same.
The site content will include online quotes and ticker, watchlists, portfolio
tracking, charts, online news analysis, markets follow up, research, IPO
centre, and view facilities for positions as well as transaction histories.
Except for the historical information contained in this release, statements
in this release which contain words or phrases such as "will", "would",
"aim", "will likely result", "believe", "expect", "will continue", "anticipate",
"estimate", "intend", "plan", "seek to", "future", "objective", "goal",
"project", "should", "will pursue" and similar expressions or variations
of such expressions may constitute "forward-looking statements". These
forward-looking statements involve a number of risks, uncertainties and
other factors that could cause actual results to differ materially from
those suggested by the forward-looking statements. These risks and uncertainties
include, but are not limited to ICICI Group's ability to obtain statutory
and regulatory approvals in respect of this on-line broking initiative
and to successfully implement the integration of various systems in respect
of this initiative. In addition there would be certain uncertainties arising
from the ability to successfully implement ICICI Group's overall strategy,
the actual growth in demand for on-line broking products, growth and expansion
in business, technological implementation and changes, cash flow projections,
exposure to market risks as well as other risks detailed in the reports
filed by ICICI Limited with the Securities and Exchange Commission of
the United States. ICICI undertakes no obligation to update forward-looking
statements to reflect events or circumstances after the date thereof.
For further investor queries:
Contact: Mr. A.P. Singh on +91-22-6536262 or email to
singhap@icici.com