“The supreme reality of our time is ...the vulnerability of our planet." -John F. Kennedy
We, at ICICI Bank, are responsible corporate citizens. We believe that every small 'GREEN' step taken today would go a long way in building a greener future and that each one of us can work towards a better global environment.
'Go Green' is an organisation wide initiative that moves beyond moving ourselves, our processes and our customers to cost efficient automated channels to building awareness and consciousness of our environment, our nation and our society.
As the first step towards going Green, we looked at our day to day functioning to identify and implement ‘Green’ measures. These measures ranged from reduction in consumption of energy and paper to employee engagement.
Power Go Green Contest
ICICI Bank invited ideas for Going Green from employees through the Power Go Green contest. The contest received an overwhelming response with participation through over 540 ideas. The ideas were evaluated and selected for implementation by a panel from the Organisation Excellence Group on parameters of effectiveness and efficiency like Novelty, Ease of Implementation, Impact, Scalability and Cost efficiency.
The ‘Go Green’ movement was started about a year back and initiatives - both internal as well as external- undertaken to create a starting point for the Go Green movement within ICICI Group. This movement is based on principles of participation and collaboration and is aimed at moving our people, products and processes to a more environment conscious plane. ‘Chlorophyll’, our monthly newsletter, started in September 2009, is an endeavour to strengthen and spread this movement across ICICI Group.
It manifests the basic premise of the ‘Go Green’ movement- ‘Each one for a better earth’ through the various features covered:
Prologue- The Senior Management’s Perspective
Employee Corner- Going Green through an individual's lens
In-Focus Initiative- Showcasing a ‘Go Green' initiative within the ICICI Group
Green Alert- Updates on developments in the 'Green' field across the world
Green Bytes- Some Green facts about the environment and Green tips to help contribute towards a greener earth
Encouraging turning off and/or unplugging all lights and electronic equipment (computers, monitors, photocopiers, cell phone chargers, printers, radios, etc.) when not in use, and fully utilizing power-saving settings when in use
Recycling and refilling ink cartridges for our printers
Replacing incandescent bulbs with CFLs when they need to be replaced, internally and externally
Utilising online "Webinars" for shorter meetings that involve people who might otherwise have to travel a long distance
Encouraging use of carpool and use public transportation
This year started with the issuance of dateless diaries to all employees for 2010. It re-affirmed ICICI Bank?s commitment to going green. With this initiative, we saved 395 trees and enough water to supply to 10,500 rural households for a month.
ICICI Bank continued to Go Green with the launch of e-calendar for 2010. The e-calendar facilitates paperless operations by allowing the user to set reminders and update appointments. It rests permanently on the desktop and is accessible at the click of a button.
ICICI Bank’s Green initiatives aimed at customers are driven by the objective of collaborating with each of our customers and making ‘Green’ a part of all our lives. These initiatives range from Green offerings/ incentives, Green engagement to Green communication to our customers.
Green Products & Services
‘Instabanking’ - It is the platform that brings together all our alternate channels under one umbrella and gives customers the convenience of banking anytime anywhere through Internet banking, i-Mobile banking, IVR Banking. This reduces the carbon footprint of the customers by ensuring they do not have to resort to physical statements or travel to their branches.
Vehicle Finance- As an initiative towards more environment friendly way of life, Auto loans offers you 50% waiver on processing fee on car models which uses alternate mode of energy. The models identified for the purpose are,Maruti's LPG version of Maruti 800, Omni and Versa, Hyundai's Santro Eco, Civic Hybrid of Honda, Reva electric cars, Tata Indica CNG and Mahindra Logan CNG versions.
Each car that hits the road impacts the environment...make an informed choice for a better earth.
Home Finance- ICICI Home Finance offers reduced processing fees to customers who purchase homes in ‘Leadership in Energy and Environmental Design’ (LEED) certified buildings.
ICICI Bank has conducted Green themed events with our customers during Diwali to build awareness about the environment amongst employees and customers alike. During this event Money Plants were presented to our customers as token of prosperity and also as a token of our collective responsibility in building a greener society.
In line with the ‘Go Green’ commitment, ICICI Bank has partnered the Green themed CNBC- Overdrive Auto Awards this year.
'Earth Hour' - In furtherance of its ‘Green’ commitment, ICICI Bank pledged its support to the world’s largest global climate change event- the 'Earth Hour'. On Saturday- March 28, 2009, ICICI Bank switched off all lights in its premises, Branches and ATMs between 8.30 PM- 9.30 PM- the designated ‘Earth Hour’. We are sure, one hour of darkness will help bring to light one of our generation's largest challenges "Climate Change".
World Environment Day- June 5, 2009-ICICI Bank celebrated the World Environment Day on June 5, 2009. To mark the occasion, branches across the country undertook a number of activities. Branches along with their customers took the green pledge through signature campaigns, planted and distributed saplings, conducted drawing and painting competition for children, conducted cycle rallies.
Employees at the ICICI Bank Towers, BKC, took the Green pledge by wearing the Green ribbon and endorsing the Green cause.
As a gesture of its commitment towards the environment, ICICI Bank also switched off lights in its offices, Branches and ATMs on Friday- June 5, 2009- 8.30 PM- 9.30 PM.
ICICI Bank, Lucknow also celebrated the 'Environment Week' from June 1- 8, 2009 wherein ICICI Bank further strengthened its commitment to the environment by planting a tree for every new account opened during this period.
ICICI Bank has extensively capitalized on the existing internal media- statements, inserts, Credit Card Charge slips- to reach out to the customers and seek their collaboration in the ‘Go Green’ movement. The communication on Online Bill pay, Online Funds Transfer and Subscribing to e-statements are aimed at migrating customers to ‘paperless’ and ‘commute-free’ mode of conducting some of their banking transactions.
ICICI Bank is working on and looking forward to partnerships with national and international ‘Green’ organisations and NGOs. In the past ICICI Bank has been associated with BNHS in the past and has also partnered the Green Governance Awards set up by BNHS to recognise and appreciate the participant organisation's efforts beyond meeting the statutory compliance for protection and conservation of the environment.
Plant or help plant more trees and preventing the cutting of the existing ones, contribute towards the making of a healthy planet, at no extra cost.
Pay your bills online. For every 38,000 bills paid online, 5,058 pounds of greenhouse gases are avoided and two tons of trees are preserved.
Use Car pools to go to work. Avoiding 10 miles of driving every week would eliminate about 500 pounds of carbon dioxide emissions a year.
Drive responsibly. Every gallon of gas burned emits 20 pounds of carbon dioxide, so make the most of your tank.
Use CFL lights. Compact fluorescents produce the same amount of light as normal bulbs, but use about a quarter of the electricity and last ten times as long.
Unplug electronics. Cell phone chargers, TVs, DVD players, stereos, microwaves and other electronics with transformers continue to draw power, even when they're off or not charging anything, as long as they're plugged in.
Turn off the tap while brushing teeth.
Always use a cloth bag. Do not use paper or plastic bags for your grocery.