FirstCry Offer 10% OffFirstCry Offer 10% OffFirstCry Offer 10% OffFirstCry Offer 10% Off
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FirstCry Offer 10% Off


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Get a Flat 10% discount* on all Toys and Baby gear

Valid till March 31, 2015.

Steps to avail of the offer

  • Log on to www.firstcry.com.
  • Select the products of choice.
  • Enter the promo code"TYICICI10" as per the applicable product selected.
  • Make payment using ICICI Bank Netbanking services, Debit card, Credit card or Prepaid card.

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FirstCry Offer 10% Off


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I. Definitions

  • "Alliance Partner" shall mean "Digital Age Private Limited", hereby referred to as FirstCry.com who has entered into an alliance agreement with ICICI Bank for purpose of providing the Offer.
  • "ICICI Bank Net Banking User" shall mean a person who holds an ICICI Bank savings account, loan / facility account(s), depository account(s) and/or any other type of account(s), so maintained with ICICI Bank or its Affiliate which are eligible account(s) for purposes of ICICI Bank Net Banking Service(s) and who has received communication from ICICI Bank with respect to the Offer.
  • "ICICI Bank Net Banking Service(s)" shall mean internet banking services of ICICI Bank offered to ICICI Bank Net Banking User.
  • "Card" shall mean an ICICI Bank VISA / AMEX / Master Card credit card and/or ICICI Bank debit card and/or ICICI Bank prepaid card any other card issued by ICICI Bank.
  • "Card Holder/s" shall mean such customer/s to whom a Card has been issued and who is authorized to hold the Card.
  • The offer will be applicable on the use of ICICI Bank Credit/ Debit Cards, or ICICI Bank Net banking services on ICICI Bank payment gateway, whether provided by ICICI Bank, or any other service providers appointed by ICICI Bank . Alliance partner can use other gateway for the above said promotion if the ICICI Bank gateway is down or if the gateway is having functional issues on mutual consent.
  • "Offer" shall mean such discount(s) /benefit(s) provided by the Alliance Partner on purchase of any products on "www.firstcry.com" using ICICI Bank net banking services during the Offer Period on the Website.
  • "Offer Period" shall mean the period commencing from July 01, 2014 to March 31, 2015, both days inclusive.
  • "Primary Terms and Conditions" shall mean the terms and conditions applicable to ICICI Bank’s Internet banking facility/ service.
  • "Products/Services" shall mean the goods/benefits/facilities offered by the Alliance Partner.
  • "Website" shall mean the following website of the Alliance Partner ie "www.firstcry.com".
  • "Void Transaction" shall mean any transaction wherein the transaction has taken place but has been canceled /rejected /unsuccessful by Alliance partner.

All capitalized terms used but not defined herein shall have the respective meanings prescribed to them in the Primary Terms and Conditions. These terms ("Terms") shall be in addition to and not in derogation of the Primary Terms and Conditions. To the extent of any inconsistency between these Terms and Primary Terms and Conditions, these Terms shall prevail.

II. Offer

ICICI Bank customers are entitled to a Flat 10% discount on all Toys and Baby gear on shopping online on the Alliance partner's website “www.firstcry.com” using ICICI Bank Netbanking services, Debit card, Credit card or Prepaid card for payment.

Promo code: TYICICI10.

The availability of the offer to the customer is on the basis of following premises

  • Valid on ICICI bank net banking user/ cardholders from July 01, 2014 to March 31, 2015, both days inclusive.
  • Participation in the Offer by the ICICI Bank Net Banking User/ Credit card & Debit Card Holders is on a voluntary basis.
  • The ICICI Bank Net Banking Users / Credit card /Debit Card/Prepaid/Gift card holders may avail the Offer during the Offer Period.
  • This Offer cannot be clubbed with any other Offer that may be made available to the ICICI Bank Net Banking User/Card Holders by the Alliance Partner.
  • The Offer is non-transferable, non-binding and non-encashable.
  • The Offer is not valid for Void Transactions.

Steps to avail the offer

  • Log on to www.firstcry.com.
  • Select the products of choice.
  • Enter the promo code as per the applicable product selected.
  • Make payment using ICICI Bank Netbanking services, Debit card, Credit card or Prepaid card.

Customer Support Matrix

All issues / queries / complaints / grievances relating to the Offer, if any, shall be addressed to Alliance Partner directly at @ customercare@firstcry.com without any reference to ICICI Bank. The same shall be addressed by Digital Age Retail Pvt Ltd, only up to a period of 15 days after the date of transaction/purchase.

III. Terms & Conditions as prescribed by Alliance Partner

  • This offer is brought to you solely by Alliance partner. ICICI Bank is only communicating this offer on behalf of Alliance partner.
  • The offer is exclusively for ICICI bank customers only to whom the offer has been communicated via any of the mode(e.g e-mailer, sms, direct mailer, credit card statement insert or any other means of communication).
  • Use coupon code at the time of checkout to avail discount.
  • The offer can be used only once and cannot be clubbed with any other offer. The user will get stated offer or the discount mentioned on the product, whichever is higher.
  • The coupon is not applicable on Diapers, Combos, Formula and Supplements and on the brands Johnson & Johnson, Wudplay, The Costume Shop, Lego, Sony, Vicks, Bodycare, Proteens, Fisher Price, Nino Bambino & Elefantastik
  • Coupon is valid till March 31, 2015.
  • For more details visit http://www.firstcry.com/TermsofUse.aspx.
  • ICICI Bank and Alliance partner reserves the right, at any time, without prior notice and without assigning any reason whatsoever, to add/alter/modify/change or vary all of these terms and conditions or to replace, wholly or in part, this offer by another offer, whether similar to this offer or not, or to extend or withdraw it altogether.

IV. Terms and conditions prescribed by ICICI Bank

  • ICICI Bank does not guarantee and make any representation about the usefulness, worthiness and/or character of the discount / benefit or of the Products/Services under the Offer provided by Alliance partner.
  • Any tax or other liabilities or charges payable to the government or any other statutory authority/body or any participating establishment, which may arise or accrue to the ICICI Bank Net Banking User/ ICICI bank Credit & Debit cards holder due to provision of the Offer, shall be to the sole account of the ICICI Bank Net Banking User/ ICICI bank Credit & Debit cards holder. Tax deducted at source, if any, on the monetary value of the Offer shall be payable by the ICICI Bank Net Banking User/ ICICI bank Credit & Debit cards holder.
  • All issues / queries / complaints / grievances relating to the Offer, if any, shall be addressed to Alliance Partner directly at customercare@firstcry.com without any reference to ICICI Bank. The same shall be addressed by Alliance partner ., only up to a period of 15 days after the date of transaction/purchase.
  • The existence of a dispute, if any, regarding the Offer shall not constitute a claim against ICICI Bank and shall be addressed directly by Alliance partner
  • ICICI Bank reserves the right to disqualify the Program Partner/s or Card Holder/s from the benefits of the Program if any fraudulent activity is identified as being carried out for the purpose of availing the benefits under the Program or otherwise by use of the Card.
  • ICICI Bank shall not be held liable for any delay or loss that may be caused in delivery of the goods and services or the assured gifts / prizes.
  • The Program is not available wherever prohibited and / or on merchandise / products / services for which such programs cannot be offered for any reason whatsoever.
  • All communication / notices with regard to this offer should be addressed to Digital Age Retail Pvt Ltd, address: Flat No. 401, Building Vista A, Mahindra Woods, Wakad, Pune – 411027.
  • The Offer is not available wherever prohibited and / or on products / services for which such offers cannot be made available for any reason whatsoever.
  • ICICI Bank / Alliance partner reserve the right to modify/ change all or any of the terms applicable to the Offer without assigning any reasons or without any prior intimation whatsoever. ICICI Bank also reserves the right to discontinue the Offer without assigning any reasons or without any prior intimation whatsoever.
  • If the ICICI Bank Net Banking User/Cardholder ceases to be a ICICI Bank Net Banking User/Cardholder at any time during the currency of the Offer Period, all the benefits under the Offer shall lapse and shall not be available to the ICICI Bank Net Banking User/Cardholder.

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